A t-shirt is without a doubt the most popular type of apparel that was ever created. They are worn by men and women of all ages across the world. It is, therefore, not an under-statement that the t-shirt business is a thriving trade. So much so that young entrepreneurs have taken the plunge into starting their own branding t-shirt business.
Research has shown that in recent years, t-shirts with creative graphics have been found to be most popular, as opposed to plain tees. A graphic t-shirt is one that comes with creative designs which may include images or just plain text.
While graphic t-shirts always look attractive and appealing, they can also be very effective in grabbing the attention of people. Whether it’s humorous or making a statement, a good and unique graphic design can easily catch the eye of another.
Easy Steps To Start Your Own T-Shirt Business
1. Research and Decide On a Niche That Sells
Deciding on a niche may be hard but it’s worth the effort at the start. The niche you select will set the potential for business growth. Designs will then provide direct impact on selling power.
To build a successful and profitable t-shirt business, you will require both a profitable niche and corresponding designs that will surely sell like hot cakes.Even if you are very capable of other aspects of the business, such as marketing and branding, your business will not be going anywhere without a top notch niche and winning designs.
Whatever the industry you think of, you will find that those ignited by passion are by far the most profitable. When it comes to the t-shirt industry, enticing your target audiences’ sense of pride is the quickest way to win their custom.
All niches provide different levels of passion from their audiences. You will want to find an audience who would proudly wear your t-shirt and grab the attention friends, family, and others around.
A good start would be to brainstorm niche ideas. Some broad categories could be hobbies, sports, cars, occupations and politics, to name but a few. You then can narrow down into sub niches. You may also want to consider iconic superstars, great teams, alumni and unforgettable events or festivals. Or simply those who want to stand out from the crowd. There’s nothing like instilling that sense of belonging or attachment.
2. Think of a Great and Unique Design
A detail design is fine. It gives you a chance to showcase something that is complex. However, it would be good for your business if you do not overdo it. Try to keep it in a simple manner.
Complex images may impress people, but at the same time, it’s not that easy to remember them if there is too much details. You will do well to acknowledge that original and simple images can be recalled easily.They can attract the attention of customers too.
Simple designs with the right fonts, eye-catching colours and big photos are known to grab the attention of your audience more.
Furthermore, t-shirt enthusiasts, and possibly your potential customers, nowadays are very selective in what they wear. They will expect your designs to be unique and appealing. Something that defines them. They will surely not be interested in designs that can be found elsewhere.
3. Test Out Your Designs
After having carefully thought of the designs that you want to print, your next step would be to gauge the suitability and appeal of these designs with respect to your intended audience.
A design may look good on paper. However, how will it really look like on an actual t-shirt ? Will it blend well with the t-shirt fabric and colours ? These are questions that must be answered before you hit the production button.
Your potential customers will be curious, and will want, to know how the design will look like on an actual t-shirt. They may even want to try them on to see how it blends with their disposition and character.
It would, therefore, be good for your business if all your differing designs can be put on a mock up. The easiest way to get constructive feedback is to show to your friends, family and close associates. Alternatively, you can order samples or put up your design on an online t-shirt design portal for a 100% digital mock up.
4. Select Good Quality T-shirt Fabric
To complete your t-shirt product, you now have the task of deciding a good quality fabric. This is to do justice to the great niche and awesome tried and tested designs that you have created. You will want a quality t-shirt that not only looks good but also lasts for a long time.
Most people would agree that when it comes to good quality T-shirts, the more cotton, the better. This would definitely give your designs that crisp sharp look on the fabric. T-shirts made out of poly blends may not maintain its normal or natural shape after a while. This is because its components have different expiration dates.
For good quality fabric, the Oren Sport CT71 Super Cotton T-Shirt and Gildan 76000 Premium Cotton is highly recommended. These would make your designs stand out and there will not be any problems after washing. For more details, you may contact EveryTees at +6011-28992593 or email at enquiry@everytees.com.
5. Branding Your T-Shirt Business
Brand identity creation is one of the most important aspects of building a successful t-shirt business. It is how your customers are able to identify your business. This can be achieved by any images, lingo, philosophy or other details about your business. It is what makes your business unique, and with the stiff competition that you will have to deal with, it is detrimentally crucial that you have a great brand.
Building a brand starts with your overall philosophy. What is your brand all about? What does your brand represent? Most likely your brand will be a lot like yourself, and that’s the way it should be. It would be pretty hard or illogical to try and create a brand you don’t truly believe in.
6. Launch Your Shop
You have your created your niche, made your t-shirt designs, done your mock ups and validated your idea. Awesome. Now it is time to launch your business.
You can find a number of t-shirt drop shipping stores that will allow you to get your business up and running in no time. These t-shirt drop shippers will print and ship your t-shirts to your customers on your behalf every time you receive an order, automatically. There is no need for you to keep stock.
For more ideas and details, you may contact EveryTees at +6011-28992593 or email at enquiry@everytees.com. They will be more than obliging to help your t-shirt branding business get off the ground.
